Accelerating a new vision for Nike's Female athlete marketing to create the future of product co-creation, partnerships and athlete storytelling & continue the expanded cultural relevance of women's sport. Glow led Qualitative research with its network of global culture, sport & fashion leaders - to build a visionary new athlete strategy, playbook and athlete plans. The project pioneered a new approach to female athlete marketing, to drive expanded cultural relevance and reach for Women's sport and deepen the value of Nike's investment in their athlete portfolio.
