Glow was appointed as Global creative lead & strategic consultancy to lead the next era of Nike’s Consumer communications vision and strategy. Glow directed the creative vision and partnered strategically with Nike’s Global SVP of Consumer Comms to build the brand’s long-term Consumer Communications strategy, new messaging system, and global consumer comms activation playbook.
Over eight months, Glow convened its worldwide community of media innovators, cultural creators, fashion leaders, and sport visionaries to drive breakthrough thinking and new concept development for Nike’s next era of communications.
